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Data is one of the keys to moving your business to the next level and OFDA assists you in finding the research you need. How do you match up to your competition? What benefits do other dealers provide? What trends are facing the industry? Those are just a few examples of questions that may be included in member surveys and benchmarking reports.

The surveys and benchmarking reports OFDA offers are as follows:


Compensation and Benefits Report

The Compensation and Benefit report contains the most complete, accurate, and up-to-date compensation and benefits data in the industry.

The report is designed to easily compare compensation levels and benefit policies with their peers. Easily compare over 50 common job titles in the industry. These job titles including positions in the following categories:

  • Administrative/IT
  • Customer Service
  • Design
  • Installation/Services
  • Sales and Marketing
  • Warehouse and Distribution

In addition to compensation information, responding companies provide data on health care costs/trends; retirement benefits; vacations/PTO and holidays; sick and other leave; compensation practices and strategies; as well as turnover and overtime pay.

Dealers Choice Report 

The 2016 Dealers’ Choice Survey is a carefully structured, anonymous dealer poll that measures six functional areas of manufacturer performance that are of greatest importance to a diverse cross-section of dealers throughout North America. This survey is aimed at providing product -category-level feedback from dealers of all sizes on the full range of support they receive from their primary non-aligned suppliers. Dealers were asked to rate these top-volume non-aligned suppliers in each of six product categories recognized by the Business and Institutional Furniture Manufacturers Association (BIFMA):

  • Casegoods
  • Filing
  • Seating
  • Storage
  • Tables
  • Workstations/Systems


Dealer Financial Comparison & Benchmarking Marking Guide 

The Dealer Financial Comparison & Benchmarking Guide represents the most complete, accurate and up-to-date database of office products dealers financial and operating data published anywhere.

This report includes comparative financial ratios and statistics by all participants overall, by dealer revenue volume size, by size of market area, and by other important criteria. In addition, this report includes data for a special grouping of high profit vs. low profit dealers.


To request one of these surveys, click here.

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11/7/2018 » 11/9/2018

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