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OFDA Announces 2015 Dealers' Choice Survey Winners

Wednesday, June 15, 2016  
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Congratulations to the 2015 Dealers' Choice Survey Winners

The Office Furniture Dealers Alliance (OFDA), has announced the winners of its 2015 Dealers’ Choice Survey. Introduced in 2012 as an upgrade to the Dealer Manufacturer Satisfaction Index Survey (DMSI), the revamped survey aims to provide product-category-level feedback from dealers of all sizes on the full range of support they receive from their primary non-aligned suppliers, including more specialized furniture manufacturers. Dealers were asked to rate their top-volume non-aligned suppliers in each of six product categories recognized by the Business and Institutional Furniture Manufacturers Association (BIFMA).

“Countless votes were cast for Manufacturer of the Year in the Workstation/Systems, Seating, Casegoods, Filing, Tables and Storage categories,” said Paula Kreuzburg, OFDA Managing Director. “Not only is this data valuable to dealers who can see where their primary suppliers rank, it’s also valuable for manufacturers who see exactly what the dealers want and can customize their offerings and support services to enhance relations with the dealer community.”


2015 Dealers Choice Survey Award Winners

Workstations/Systems – Affordable Interior Systems (AIS, Inc)

Seating – SitOnIt

Casegoods – Affordable Interior Systems (AIS, Inc)

Tables – SurfaceWorks

Filing – Great Openings

Storage – Great Openings

The award is based on a carefully structured, anonymous dealer poll that measures six functional areas of manufacturer performance that are of greatest importance to a diverse cross-section of dealers throughout North America. The award program recognizes those manufacturers that deliver the most consistent and effective overall support to dealers in all of those areas in each of size product categories. Awards were presented to manufacturers at the 2016 NeoCon Conference in Chicago.

Top Row: Great Openings and Surface Works

Bottom Row: SitOnIt and AIS, Inc.


Click here for the printable press release.

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