The 2012 Dealer Strategies Conference will feature a 90-minute breakout panel session on the Strategic Use of Social Media to Find and Win New Business. Moderated by Mickey Spooner, Vice President, Allstate Office Interiors, panelists include Trey Harris, Director of A&D Marketing at BKM Total Office, Scott Kriech, Principal, Sidemark, and Mitchel Zelinger, Vice President-Sales, Tangram Interiors.

A growing number of contract furniture dealers, manufacturers and other industry firms are experimenting with social media to market their companies, but many are just beginning to develop explicit strategies to connect social media initiatives with an overall e-marketing and new business develop process. This interactive panel discussion will highlight social media and related e-marketing strategies that several leading contract dealers and others in our industry are implementing and considering to generate new business opportunities and enhance their ongoing relationships with customers and prospective customers. It also will identify key metrics for evaluating success and the expected and realized ROI from social media initiatives.

For more information, visit www.ofdanet.org/conference.