OFDA has confirmed that Emmy award winner and leading keynote speaker on business success, Ross Shafer, CEO of Ross Shafer Consultants, Inc., and Matthew Kelly, an internationally acclaimed motivational speaker, author  and president of Floyd Consulting will each speak at this year’s OFDA Dealer Strategies Conference on October 28th and 29th at the Cosmopolitan Hotel in Las Vegas, NV.

One of the most sought-after keynote speakers and seminar leaders on the subjects of customer empathy, personal motivation, and business relevance, Shafer has produced fourteen HR training films and written five books on customer service, leadership, and motivation.  With the world's top economists predicting dismal 1-2% average growth through 2015, the only way to grow an organization is to take market share away from lazy competitors. “Grab More Market Share” will kick off the conference on October 29th and  show dealers how progressive companies are getting 15-25% growth, even when their available market is stagnant or declining.

Based on the belief that a dealership can only become the-best-version-of itself if the people in the dealership are striving to become the-best-version-of themselves, Matthew Kelly's Tuesday morning presentation entitled "Talent Fantastic" will encourage participants to become talent fanatics obsessed with searching for the talent necessary to achieve a bigger future for your company. He will also teach the audience how to spot talent, develop talent, and when and why to discard talent.

Kelly’s books have sold more than four million copies and have appeared on the New York Times, Wall Street Journal, USA Today, Publisher’s Weekly, and numerous other bestseller lists. His titles include The Dream Manager, The Rhythm of Life, and Off Balance.

Check out Shafer's full bio at see him in action by visiting www.ofdanet.org/Ross-Schaefer. For more information and video highlights of Matthew Kelly, visit www.ofdanet.org/Matthew-Kelly.