This week OFDA has confirmed the participation of Jaynie Smith, Founder and CEO of Smart Advantage, Inc., in its 2011 Dealer Strategies Conference, at the Marriott Starr Pass Resort in Tucson, AZ, as its keynote speaker on September 26.  Jaynie is a respected business author, frequently interviewed guest on business radio and television shows, and is ranked in the top 1% of hundreds of Vistage International speakers.  More than 90% of her speaking engagements come from referrals from satisfied customers.

Smart Advantage is a marketing and management consultancy whose clients range from mid-sized companies to Fortune 500 companies.  Her company has taught CEOs in over 400 industries nationally and internationally how to uncover and use their Competitive Advantages.  Her deep experience as a consultant and 15 top performer awards for CEO coaching are visible in her clients’ improved business results. 

Ms. Smith’s customized presentation for the OFDA Dealer Strategies Conference will focus on helping you and others who attend to uncover and clearly define your true competitive advantages and to realign marketing and other management strategies and processes to “transform your businesses for future success” – the theme of OFDA’s 2011 event.  In an industry and general economic environment characterized by unprecedented competition and extreme margin pressures, her focus on differentiation of your organization from the competition will help your company close more sales, improve margins and retain more customers.

For more information about Ms. Smith and to see her in action, click here. OFDA will provide more information in the coming week's on Jaynie Smith's presentation, as well as on confirmed general session, workshop and breakout session programs.  Please reserve September 25-27 (join us earlier if you enjoy golf or other recreation) on your calendar now.  Registration at special early-bird rates is open now.