Drive Your Brand Through The Independent Channel

For the first time, manufacturers can connect easily online with their independent dealer partners to drive increased sales in this important channel.  NOPA’s new dealer locator tool is designed to allow current and prospective commercial, government and institutional customers who visit your website to quickly find an independent dealer in their local area to help them buy your products.  

NOPA has designed the “Buy Local – Independent Dealer Locator” logo with embedded link, which manufacturers like you can post on their website for this purpose.  After linking from your website to the dealer locator tool on the NOPA site, customers can find an independent channel source for your products by simply typing in their zip code.  They will retrieve a list of local dealers that service their address as easily as they can through one of the national chain stores!

BENEFITS FOR MANUFACTURERS: 

• Build increased customer interest in your products with more exposure.
• Boost sales through the Independent Dealer Channel that most consistently and effectively supports your name-brand products.
• Increase efficiencies by boosting your online sales through the Independent Dealer Channel.
• Make it easy for commercial end-users to “buy local” while enhancing your sales and your most loyal distribution customers’ profitability.
• Participating manufacturers will be provided with a direct website link from the NOPA website to their own website, so that end-users may readily collect more information about your products.

Show your support of the office products dealer community!
Check out the Independent Dealer Locator Tool by clicking here, call 800.542.6672 or
email NOPA for information on how your company can host a NOPA IDL icon.

Dealers are receiving more than 1,300 leads per month on average through the IDL tool. Manufacturers currently promoting the IDL Logo on their website: