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Return to OFDA Membership Services > OFDA Education > “Dealer Boot Camp” Training Program for New Sales Reps

Boot Camp Modules


Introduction

Overview of the Contract Furniture Industry, Dealer & Vendor Relationships

• Goals of Boot Camp training
• Role of the manufacturer
• Types of dealers and distributors
• Role of the Dealer
• Guidelines for working with vendors

Pricing, Discounts & Contracts

Terminology, Calculating Discounts & Negotiating Buying Agreements

• Review of Pricing Terminology
• Vendor discounting structures & procedures
• Calculating, net, sell and gross profit
• The benefits of Buying Agreements & National Contracts
• Components of writing your own contract

 

Products & Vendors

Basic Product Overview, Market Position & Core Competencies of Vendors

• Overview of types of products
• Specialty products offered by dealers
• Review of product terminology, parts and pieces
• Glossary of industry terms
• Market position and competencies

Floor plans, Field Measuring & Codes

Navigating Through Reading Floorplans, Measuring & Basic Codes

• Read and interpret floor plans
• Learn how to use a scale
• Importance of verifying field measurements
•
Field verification check list
• Overview of basic codes and ADA requirements

Dealer Services

Types of Services, Increasing Profits by Selling Services

• Design and Project Management services
• Delivery and Installation services
• Maintenance and Service programs
•
Leasing and Buy Back programs
• Marking-up and selling services

 

Proposals & Bids

Pricing Strategies, Effective Bid & Proposal Responses

• Types of bids and proposals
• Guidelines to responding to bids and pricing requests
• Developing the content of a bid or proposal package
•
Pricing and positioning strategies
• Final checklist before submittal

End Users, Industry Influencers & Networking

Calling on End Users, A&D, Contractors, Brokers & Other Industry Influencers

• Types of End-users, roles and buying styles
• Promoting services and products to GSA agencies
• A&D, Brokers, GC’s, Trades and Industry Influencers
• Value dealers bring to the Industry Influencers
• Starting to build your network of referral partners

 

Order Fulfillment Process

Overview of the Process From Generating a Design to Invoicing

• The customer requests a quote for product or services
• Cycle time from the customers perspective
• Process steps and activities
•
Roles and responsibilities of the Project Team
• Team exercise of "What can go wrong?"

 

The Sales Cycle

Overview of the Sales Process from Prospecting to Selection of Dealer and Vendor

• Importance of prospecting for new business
• Qualifying prospects for a good fit
• Identifying the "Ideal Customer"
• Knowing when to "Walk Away"
•
Review of the evaluation phase and selection process

 

Success Maps

Self Management, Goal Setting & Planning Daily Activities

• Create a personal business plan of action
• Establish quotas, professional and personal goals
• Identify the strategies and tactics to achieve goals
• Know what you need to do on a daily basis
• Gain focus and control of your time and efforts



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