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Return to Dealer Strategies Conference
 Presentations, Handouts and Audio Podcasts from the 2011 OFDA Dealer Strategies Conference are now available for download.
For less than $1,000 a year for dealers, your membership in OFDA entitles you to unlimited access to more than 40 podcasts from the 2010 & 2011 conferences...and that's only one of the many benefits. OFDA members enjoy full audio podcasts of all sessions taped.
Half-Day Workshop Presentations
Workshop 1: "It’s not Your People it’s Your Process”
Presenter: Gill Cargill, President, Cargill Consulting, Inc.
Podcast (available only on the member page)
Workshop 2: "Dealer Boot Camp Program for Hiring and Training New Sales Talent"
Presenter: Debbie Junge, President, Junge + Associates
Workshop 3: "Talent Wins – Emerging Practices and Tools in the World of Dealer Talent Acquisition”
Presenter: Randy Kloostra, Principal, HR/Organizational Learning Consultant
Breakfast/Lunch Moderated Panel Discussions
"Emerging Workplace Trends and Major Customer Needs-The Future is Now"
   
Moderator: Mary Lee Duff, Assoc. AI, IA Interior Architects
Panelists: Kevin Kelly, Senior Architect, Center for Workspace Delivery, GSA
Jan Penagos, Senior Strategic Planner, Intuit
Garth German, Change Management Consultant, Expressworks
"Future of Office Interiors Industry-Changes in Customer Expectations and Dealers' Roles"
   
Moderator: Carlene Wilson, Principal & Vice President Sales, BKM Total Office of Texas
Panelists: Jim Keane, President, Steelcase Group, Steelcase, Inc.
Chuck Saylor, Founder & CEO, Izzy+
Donald Van Winkle, President, Kimball Furniture Group
Podcast (available only on the member page)
"Value-Added Role of Dealers from the Perspective of Commercial Real Estate Developers and Project Managers"
   
Moderator: Lisa Johnson, President & CEO, Corporate Interior Systems (CIS)
Panelists: Allyson Calvert, Sr. Project Manager, CB RIchard Ellis
Megan Lovelace, President, FaciliCorp
Douglas Sugimoto, Senior Vice President, Cornish & Carey Commercial - Newmark Knight Frank
90-Minute Breakout Sessions
"The Power Formula for LinkedIn Success for the Beginner of Skeptic"
Presenter: Wayne Breitbarth, M&M Office Interiors
"Leveraging Technology to Transform Business Processes and Boost Profits"
   
Moderator/Presenter: David Solomon, SolomonCoyle
Panelists: Win Stoller, CEO, Widmer Interiors
Brett Abbott, Principal, Intereum
Lisa Johnson, CEO/President, Corporate Interior Services
Carol, Kleihauer, Technical Designer, Corporate Interior Services
"Ensuring a Smooth Transition in Dealer Ownership-Aligned Manufacturers Perspectives"
     
Moderator: Matt Sveen, Principal, Intereum
Panelists: Richard Driscoll, Dealer Development Manager, Knoll, Inc.
Paul Holland, Dealer Development, Haworth, Inc.
Paul Iles, Vice President, Herman Miller Distribution
Greg Richards, Vice President, Dealer Distribution, Teknion
Casey Kalman, Director Channel Development, Steelcase, Inc.
"LinkedIn for Experienced Users-Taking Professional Networking to the Next Level"
Presenter: Wayne Breitbarth, M&M Office Interiors
"Manage Your Talent-Developing a Strategic Workforce Plan"
Presenter: Randy Kloostra, HR/Organizational Learning Consultant
"Managing and Installing Interior Wall Systems-Dealer and Installer Best Practices"
    
Moderator: Jake Jacobs, Vice President Marketing, JEI Corporate Services
Panelists: Dean McIntyre, President, McIntyre Group Office Services
Rick Kelly, President, Multi Systems Installation
Matt Sprenzel, President/Owner, Installation Specialists
Chris Walden, Vice President, Professionally Built Installations (PBI)
"Creating a Sustainable Business Model-Entry into New Lines of Business"
   
Moderator: Jim Heilborn, President, Heilborn & Associates
Panelists: Bill Stoops, Principal, Elements
Sergio Aragon, Vice President of Services, Facilities Connection
Scott Gierhahn, President, Schroeder Solutions
"Transitioning Your Business Successfully Between Generations-Views from the Next Generation's Principals"
    
Moderator: Frank Gutwein, President Widmer Interiors
Panelists: Mickey Spooner, Vice President, Allstate Office Interiors
Adam Goodman, President, Goodman's Interiors
Kyle Haakenson, President, Haakenson Group
Scott Machabee, President, Machabee Office Environments
"Benchmarking-Applying 2011 OFDA Survey Results to Improve Profitability"
  
Moderator/Presenter: David Solomon, SolomonCoyle
Panelists: Norm Ausuchak, VP Finance, McCrum's Office Furnishings
Jim Mills, Pincipal, Office Interiors, Inc.
David Longo, President, Carolina Business Interiors
"Low Cost/High-Impact Marketing Using Social Media and Local Media Outreach"
  
Moderator: Alicia Ellis, Director Marketing & Communications, OFDA
Panelists: Rob Kirkbride, Monday Morning Quarterback
Kama Weinberger, Q+E Design Source
"Producing and Measuring ROI with Your Marketing Budget"
  
Moderator: Jason Kirby, Director, Office Furniture Marketing, eBoost Consulting
Panelists: Mark Canavarro, Cubicle Office Environments
Bob Kessler, Systems Furniture Gallery
"Collaborative Operations Streamlining for Dealers and Installers"
   
Moderator: Bill Stoops, Principal, Elements
Panelists: David Jarka, Principal JEI Corporate Services
Dan Fusco, CSI
Michael Morris, ID&A
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